COMMUNITY OUT REACH
This is the activity of providing services to any population that might not otherwise have access to those services.
The group providing these services is usually not stationary, that means it is always on the move.
Programs that integrate community outreach strategies are more likely to get volunteers and donations.
Community outreach refers to the efforts that connect an disorganization ideas or practices to the public.
Outreach is a way to build a good image of the company in the community as well as publicizing the company services.
Below are outreach strategies;
Participate in local events
Be a partner for your community
Target leaders and influencers
Host events, trainings and seminars
Create mutually beneficial opportunities
Email marketing and social media marketing
How to go about a community outreach strategy;
Conduct a needs assessment
Identify and know the issue
Set a goal
Develop a strategy-House meeting
-organize and participate in events
Build a coalition and start engaging with your stakeholders.-volunteer
Craft and refine your message
Tailor it across channels
Final tip; zones
Zone 1: easy task
Zone 2: slightly difficult task
Zone 3: Difficult task